BALSAM ROW

## The Challenge Asheville Contractors had been in business for 15 years, building their reputation through word-of-mouth and repeat customers. But as the market shifted online, they were losing younger homeowners to competitors with professional websites. Their only online presence was a basic Facebook page with scattered project photos. **Their problems:** - No professional website to showcase their 15-year portfolio - Potential customers couldn't see their work quality before calling - No way to highlight certifications, insurance, and credentials - Missing the "contractor near me" search traffic entirely - Quote requests came only through phone calls — no online intake ## The Solution We built a professional, trust-building website that positions Asheville Contractors as the premium choice for homeowners: **Project Portfolio:** A stunning before/after gallery showcasing their best work. Each project includes multiple photos, scope of work, timeline, and budget range. Visitors can filter by project type (kitchen, bathroom, addition, exterior). **Services Showcase:** Detailed service pages for each specialty with process explanations, material options, and what to expect during construction. Removes uncertainty for first-time homeowners. **Quote Request System:** An intelligent intake form that captures project details, timeline, budget, and photos. Reduces back-and-forth and helps Mike prepare accurate quotes before the first call. **Trust Signals:** Prominent display of licenses, insurance, certifications, and years in business. Customer testimonials with project photos and specific results. ## Key Features - **Before/After Gallery:** Interactive project portfolio with filtering by type - **Service Pages:** Detailed explanations of each specialty area - **Quote Request Form:** Smart intake with project details and photo upload - **Trust Signals:** Licenses, insurance, certifications, years in business - **Customer Testimonials:** Real reviews with project photos - **Service Area Map:** Visual map of coverage areas in WNC ## The Results Within 6 months of launch: - **3x increase** in quote requests through the website - **85% of new customers** mention finding them online - **Before/after galleries** are the most-viewed pages (avg 200+ views/week) - **Quote quality improved** — form captures detailed project info upfront - **Phone call time reduced** — customers come informed about services ## Technical Details - **Platform:** Astro + Tailwind CSS - **Load Time:** < 1 second on mobile - **Lighthouse Score:** 97/100 - **Mobile Responsive:** Optimized for all screen sizes - **SEO:** Structured data for contractor services, service area markup - **Image Optimization:** WebP format with lazy loading for project galleries ## Client Testimonial > "We've gotten more leads from our website in the last month than we did all last year. The before/after galleries really showcase our work — customers come to us already knowing our quality. The quote request form saves us hours of back-and-forth." > — Mike, Owner